From left to right : Gloria Stella Salazar Marin (Chief Information Officer, XM), Juan Carlos Morales Ruiz (Manager of the National Dispatch Center, XM) and Nadia Huebra (CEO Lexica) There’s a big difference between having clients and building true alliances. The kind of relationship where everyone feels so aligned and trusting that you can apply for an innovation award together, that doesn’t happen overnight. It takes years of collaboration, learning, and mutual respect. In