Building True Partnerships: From Clients to Alliances that Inspire Recognition

From left to right: Gloria Stella Salazar Marin (Chief Information Officer, XM), Juan Carlos Morales Ruiz (Manager of the National Dispatch Center, XM) and Nadia Huebra (CEO Lexica)

There’s a big difference between having clients and building true alliances. The kind of relationship where everyone feels so aligned and trusting that you can apply for an innovation award together, that doesn’t happen overnight. It takes years of collaboration, learning, and mutual respect.

In 2018, when artificial intelligence was still a concept that few could fully explain, XM placed their trust in Lexica’s technology, even before it had secured patents in over 20 countries, to help solve some of their most complex challenges. We began by immersing ourselves in the specific dynamics of Colombia’s energy sector, enriching a semantic model called EnergyBrain, which already contained knowledge from other Latin American markets. From that intelligence, our partner Fáctica developed intelligent applications that today form the foundation of the Integrated Energy Demand Management Platform.

To date, XM has built more than 50 intelligent applications, powered by over 1,000 active dynamic rules that evolve with the regulatory framework while maintaining full traceability in their application. All of this is centered around one of its core business needs: ensuring smooth data interaction across the national network of market agents to generate short-term demand forecasts and manage their impacts, particularly demand response, making XM true pioneers in Semantic AI technology in Colombia.

This technology enables seamless integrations and software that understands the business, adapting in real time (without the need to redeploy code after every change) to evolving regulations. Since 2018, it has dynamically processed an average of two regulatory changes per month and received hourly data for operational updates. It has also helped reduce forecast error by 50% and achieve 50% higher energy efficiency compared to GenAI models, as Lexica’s technology neither requires machine learning training nor relies on GPUs.

The platform now sends hundreds of dynamic notifications in natural language, safeguarding the regulatory framework with the precision of semantic intelligence, and without the risk of hallucination.

When an enterprise believes in a startup and both grow together, that’s the mark of a true alliance. And that commitment has now been recognized: the alliance between Lexica, Fáctica, and XM was selected as a finalist in the “New Digital Business Models” category of the FISE Innovation Awards, the region’s largest energy event, standing out among 48 competing companies.

Although we didn’t take first place, we feel deeply honored to be among the six most innovative companies in Colombia, in a sector as critical and complex as Energy. This recognition is a reminder of how far we’ve come and the value of this joint innovation.

The most inspiring part of this achievement is that it’s not a one-time success. The model we built together in Colombia can be replicated across Latin America and beyond, helping modernize the systems that power the challenging global energy transition.

Being a finalist is proof that what we’ve built together is a winning blueprint that can inspire the future of energy innovation everywhere.

Read the full press release here.

Alliance between XM, Lexica, and Factica Named Finalist for the FISE Innovation Award for Their Semantic Artificial Intelligence Platform

• Integrated Energy Demand Management is a platform developed by Factica and XM, powered by Lexica’s Semantic AI technology. It features over 70 data input integrations from various applications and daily reports from market agents, enhancing coordination and communication among all stakeholders while strengthening the reliability of the National Interconnected System.

• The platform leverages Semantic Artificial Intelligence, enabling automation and operational precision without the need for massive training, improving efficiency across processes.

• XM is a pioneer in Colombia in applying Semantic Artificial Intelligence technology, recognized as the next evolution of AI in the market.

• The FISE Innovation Award, presented by CIDET and the Medellín Chamber of Commerce for Antioquia, in Colombia, honors the most innovative solutions driving energy transformation in Latin America.

XM Press Release

Medellín, Colombia, November 13, 2025

The alliance between XM, Lexica, and Factica was named a finalist for the FISE Innovation Award for the development of the Integrated Energy Demand Management Platform, based on Semantic Artificial Intelligence.

This technological solution integrates intelligence from agents of the Wholesale Energy Market, incorporating advanced analytics, collaborative forecasting, and dynamic notifications that deliver several key benefits, including:

• Validation and derivative calculations required for forecasting, including factor disaggregation, transmission system losses, total system aggregation, and variable normalization.

• Integration with statistical models for timely and automated data updates.

• Secure data integration and information management.

• Hourly calculation and integration of effectively served demand.

• Intelligent, context-aware notifications tailored to each stage of the process.

“At XM, we use innovation and technology to deliver robust, secure, and sustainable solutions that meet the needs of the energy sector. The platform represents a major advancement for the operation of the National Dispatch Center by integrating critical information and automating key processes. Thanks to its Semantic Artificial Intelligence technology, we continue strengthening the use of cutting-edge tools in the operation of the National Interconnected System.”                          

— Juan Carlos Morales Ruíz, Manager of the National Dispatch Center, XM

Being a finalist in the “New Digital Business Models” category reaffirms XM’s commitment to innovation, efficiency, and sustainability in developing solutions that address the challenges of the electrical system. We congratulate all nominated projects for the FISE Innovation Award, and extend special recognition to Compañía Energética de Occidente and SUNWA Ventures for receiving first and second place, respectively.

The development of our platform was made possible through Lexica’s Semantic Artificial Intelligence technology, which builds models (digital Brains) from business intelligence in natural language; Factica’s software application development from the digital Energy Brain; and XM’s 20+ years of experience operating the National Interconnected System and managing the Wholesale Energy Market.

Read the original Spanish press release here.

Why Agents Are Just the Tip of the Iceberg – and What Lies Beneath

Icebergs representing the evolution of AI agents and all of the infrastructure underneath it - from Traditional Software to Agentic AI to Semantic AI and how Lexica Semantic AI Agents understand the meaning behind your business and act on it.

There’s a lot of buzz about AI agents right now—and for good reason. They’re visible, interactive, and increasingly capable. But as Jeremy Ravenel, and Eduardo Ordax  wisely pointed out in their recent LinkedIn posts, agents are just the tip of the iceberg. 

Behind every reliable, intelligent agent is an entire system—an invisible infrastructure that does the heavy lifting. Agents alone don’t make decisions. They depend on pipelines, integrations, workflows, ontologies, analytics, and productized outputs that provide context, structure, and direction. 

At Lexica, we agree—but we’d add one more foundational component: the criteria by which meaning is applied. 

When we look at traditional software systems, we see a critical gap. Business knowledge is buried in the code, and these systems lack the structured ontologies that are also required by LLMs to reduce hallucinations and are essential for organizing data. But even existing ontologies are not enough. 

Why an actionable, interoperable semantic layer is essential   Existing ontologies help structure and represent meaning, organizing and standardizing data, which is incredibly valuable for data description. However, they don’t provide actionable, automatic interoperability based on decision criteria - that is, a real interpretation or the intent behind that meaning. 

They lack execution criteria based on dynamic understanding. 

They can’t adapt in real time.  

And since they require manual modeling, they’re expensive to maintain and not scalable with current technologies. 

This is where the actionable, interoperable semantic layer becomes essential. It enables systems, data, and tools to speak the same language—not just structurally, but in a meaningful actionable way. While ontologies bring organization, the semantic layer enables components to understand each other within the context of your business, giving rise to agents that can execute decisions automatically. 

Lexica: Where Everything Comes Together 

Now, what if we told you there’s a technology that not only unifies these ontologies, but also adds the semantic layer needed to understand and automate your business logic—through applications and autonomous agents? 

And what if we told you, it’s already in market? 

Lexica is that technology. 

It brings all of these systems together under one unified semantic framework. More importantly, it adds real-time usage criteria to the meaning captured across your enterprise. 

Not just abstract, automated semantics—but business meaning:  Your goals.  Your KPIs.  Your workflows.  Your domain-specific logic. 

These become the active criteria that guide every action the agent takes. 

Agents That Know, Not Guess  

That’s how we build agents that: 

• Don’t guess—they know 

• Don’t fabricate—they follow predetermined flows and operate based on learned criteria 

• Don’t just talk—they act in context 

When you interact with a Lexica-powered agent, you're not just seeing the surface. You’re experiencing the intelligence of the full system beneath it— where all components interact, understand, and adapt to your business dynamically and in real time—using a single technology, with no spaghetti of interconnections, and native interoperability. 

Just as your business evolves, so do Lexica’s agents. 

In our view, an agent should understand your business as well as your best employee—only faster, scalable, and always available. 

Traditional Agents vs. Semantic AI Agents (Lexica-Powered) 

Here’s a side-by-side look at some examples of what agents can do—with and without Semantic AI: 

Industry	Traditional Agent	Semantic AI Agent (Lexica)
Logistics	Automates tracking updates and document retrieval	It adjusts pricing logic based on margin goals and real-time cost changes, ensuring profitability targets are met.
Human Resources	Answers common onboarding questions and existing data	Personalizes onboarding by location, role, and tax rules—adapted to org chart changes. It explains payment breakdowns.
Energy	Sends alerts based on predefined events	Optimizes demand response decisions by understanding constraints, regulations, and forecasts. It explains the logic behind the decision-making sequence.
Healthcare	Books appointments and checks insurance coverage	Analyzes intake data, flags clinical risks, adapts based on local health regulations.
Finance	Collects form data for loan applications	Assesses applicant eligibility using contextual policies, risk logic, and local economic data. It incorporates applicant profiles into the decision-making criteria.
Legal	Retrieves standard contract templates	Reviews and flags clauses based on firm policies, jurisdictional rules, and risk exposure
Marketing	Sends emails based on pre-set campaign rules	Adapts messaging and offers dynamically based on real-time customer behavior and KPIs

From Automation to Understanding 

When your agent understands the meaning behind your business—applying your business criteria (what matters, what changes, and what drives ROI)—you’re no longer just automating structured tasks. You’re enabling decisions that make sense, in context, without human intervention. 

That’s the difference. 

Yes, agents are fantastic. But wouldn’t you want one that truly understands your business and makes decisions the way you would?  

At Lexica, we’ve been doing this with clients for almost a decade—bringing meaning to data and helping businesses turn intelligence into action. 

We can help you do the same. Let’s start the conversation. 

Lexica is meaning in action.