Building True Partnerships: From Clients to Alliances that Inspire Recognition

From left to right: Gloria Stella Salazar Marin (Chief Information Officer, XM), Juan Carlos Morales Ruiz (Manager of the National Dispatch Center, XM) and Nadia Huebra (CEO Lexica)

There’s a big difference between having clients and building true alliances. The kind of relationship where everyone feels so aligned and trusting that you can apply for an innovation award together, that doesn’t happen overnight. It takes years of collaboration, learning, and mutual respect.

In 2018, when artificial intelligence was still a concept that few could fully explain, XM placed their trust in Lexica’s technology, even before it had secured patents in over 20 countries, to help solve some of their most complex challenges. We began by immersing ourselves in the specific dynamics of Colombia’s energy sector, enriching a semantic model called EnergyBrain, which already contained knowledge from other Latin American markets. From that intelligence, our partner Fáctica developed intelligent applications that today form the foundation of the Integrated Energy Demand Management Platform.

To date, XM has built more than 50 intelligent applications, powered by over 1,000 active dynamic rules that evolve with the regulatory framework while maintaining full traceability in their application. All of this is centered around one of its core business needs: ensuring smooth data interaction across the national network of market agents to generate short-term demand forecasts and manage their impacts, particularly demand response, making XM true pioneers in Semantic AI technology in Colombia.

This technology enables seamless integrations and software that understands the business, adapting in real time (without the need to redeploy code after every change) to evolving regulations. Since 2018, it has dynamically processed an average of two regulatory changes per month and received hourly data for operational updates. It has also helped reduce forecast error by 50% and achieve 50% higher energy efficiency compared to GenAI models, as Lexica’s technology neither requires machine learning training nor relies on GPUs.

The platform now sends hundreds of dynamic notifications in natural language, safeguarding the regulatory framework with the precision of semantic intelligence, and without the risk of hallucination.

When an enterprise believes in a startup and both grow together, that’s the mark of a true alliance. And that commitment has now been recognized: the alliance between Lexica, Fáctica, and XM was selected as a finalist in the “New Digital Business Models” category of the FISE Innovation Awards, the region’s largest energy event, standing out among 48 competing companies.

Although we didn’t take first place, we feel deeply honored to be among the six most innovative companies in Colombia, in a sector as critical and complex as Energy. This recognition is a reminder of how far we’ve come and the value of this joint innovation.

The most inspiring part of this achievement is that it’s not a one-time success. The model we built together in Colombia can be replicated across Latin America and beyond, helping modernize the systems that power the challenging global energy transition.

Being a finalist is proof that what we’ve built together is a winning blueprint that can inspire the future of energy innovation everywhere.

Read the full press release here.